Video Blog Post #3 April 24 2012, 0 Comments

Video Blog Post #3.  I'm still working out some technical issues.  In this post, I don't figure out my audio levels.  My apologies.

Still, it's worth a look!!!

Industry Portage Co. Video Update #2 April 20 2012, 0 Comments

An update on what we are up to at Industry Portage.


One of my branding and marketing campaigns: Levi's GO FORTH April 13 2012, 0 Comments

I absolutely love the theme and imagery of the Levi's Go Forth campaign.  I think the approach and aesthetic fit right in with the Industry Portage brand.  Levi's is easily one of our inspirations as a brand, service, and product.


Click through for more images

My first video post April 12 2012, 0 Comments


My first video post, discussing my current model being prototyped, the duffle tote.  Like us at and follow us on Twitter @IndustryPortage

The Welder's Tote visits Black Bass Antiques, Bolton's Landing, NY April 04 2012, 0 Comments

During a recent trip to the Adirondacks, we visited with Black Bass Antiques, a great little shop with a great selection of vintage items from the area.  We took the opportunity to photograph our up cycled welder's tote (now only $250) in the shop.

Stop by Black Bass Antiques in Bolton's Landing, NY on Lake George and say hello!

American Pride April 04 2012, 0 Comments


During a recent weekend trip to the Lake George area, I came upon this old garage with the painted flag.  I loved that someone took the time to paint their own image of the US flag (15 stars?) and put it on their garage.  American pride. I love it!

Earn Your Way In-Industry Portage as a case study for a marketing pro April 04 2012, 0 Comments

An excellent write up by marketing professional Chris Brogan and his take on what would help me and Industry Portage grow, connect, and create revenue.  Enter Chris Brogan here:

Earn Your Way In

One aspect of doing business is access: who can you reach and at what level have they surrendered their borders to you? For instance, if one has a website selling quality industrial bags like RJ Diaz, and you come to that site, then I have zero access to you, except that you’ve loaned me your eyeballs for a moment. If, while you’re there, you see RJ has provided you with links to hisTwitter account, for instance, so maybe you’ll choose to follow his account there, and that will be another point of access.

If he’s smart and lucky, RJ will earn the right to send you email. This will either go to your only email address, or more likely, to your “place where I subscribe to stuff knowing that others might eventually spam me” account. That’s another layer of access.

RJ doesn’t have access to your phone, nor does he have permission to text you. Yet. Does he need that? Another point to consider.

Location scouting: Victory Iron Works February 02 2012, 0 Comments

On an unseasonably warm early winter Saturday recently, as I rode my Harley Sportster not far from home, I happened across what seemed like an abandoned steel workshop.When I returned to scout the location on a weekday for a possible photo shoot with my bag designs, I discovered that the shop in fact was in operation.I met with Marty and the shop foreman Mike, who were incredibly nice guys.Inside and out, it was exactly the kind of place I could envision using as a background for the shoot.

What inspires us... January 31 2012, 0 Comments

Industry Portage Co. and our product collection is the manifestation of a passion for design and function.  Our creations seek to focus on the truth in material and durability in construction.  Our brand and our design process are inspired by Mother Earth, fatherhood, architecture, heritage, Rock 'n Roll, tool bags, craftsmen, artisans, Levi's, Harley-Davidson, sailing, guitars, New York City, the '64-1/2 Ford Mustang Convertible, Mick Rock, bean bag chairs, great books, Jeff Buckley, coffee and tea, red wine, travel, classical music, the sound of the ocean, Hemingway, skydiving, gardening, jazz, technology, Pink Floyd, anything made by Apple and the vision of Steve Jobs, live music, modern dance, motorcycles, bold colors, Johnny Cash, Sunday mornings, Picasso, sketchbooks, Led Zeppelin, leaf peeking, apple picking, blues, antique furniture, mid-century modernism,  Bob Dylan, wood floors and rugs, Carlo Scarpa, construction details, penmanship, DIY, interior design, soccer, Giacommetti, construction sites, steel yards, Colombia, environmentalism, volunteering, philanthropy, Ralph Waldo Emerson, family dinners, Beatles, Led Zeppelin, fixing things...